

Definition of brand identity, target group and look & feel. Development of digital hub, influencer campaign and film.
HYUNDAI EUROPE
IONIQ BRAND DESIGN & LAUNCH CAMPAIGN
Labels: automotive, branding, ci, hyundai, influencer, integrated campaign, ioniq, launch, look and feel, photography
HYUNDAI EUROPE
KONA LAUNCH CAMPAIGN
Creative direction for B-SUV subbrand including visual identity, communication concept, audio-visual and digital experiences.
Labels: automotive, design, fashion, hyundai, influencer, integrated campaign, launch, music
CARTIER
LIFESTYLE CONFIGURATOR
Design study for an inspirational tool to create customized jewelry guding users via 'meaning' instead of plain specs.
Labels: cartier, configurator, content, design study, influencer, luxury, redesign, retail
IKEA
CONTENT LAB
HYUNDAI EUROPE
#CHANGEISGOOD CAMPAIGN
Hyundai #ChangeIsGood (En) from ProjectGallery on Vimeo.

Introducing Hyundai's new Modern Premium positioning, 5 European video bloggers take on the #ChangeIsGood challenge to break with the ordinary and encourage others for change.
Labels: automotive, blogs, hyundai, influencer, integrated campaign, platform, rebranding, social buzz, social media, tumblr, video content, youtube



