Artistic Direction for the Spring/Summer activation campaign for Wertheim Village and Ingolstadt Village transporting the message of freedom and self-expression - escaping from the buzzing city and relaxing under the open sky.
VALUE RETAIL
BRAND CAMPAIGN 2022
Labels: campaign, content production, editorial, fashion, ooh, photography, promotion, retail, video
HYUNDAI EUROPE
LIFESTYLE PHOTO PRODUCTION







Visual repositioning of automotive brand in an authentic, un-staged photographic style. Product placement in the context of storytelling.
Labels: automotive, content, corporate design, editorial, hyundai, lifestyle, photography, production, social media
IKEA hej
Online Magazine


Real people, real homes, real dialogue. IKEA presents hej.de – the first social magazine for realistic product presentation. IKEA democratic design transformed into democratic commerce.
Labels: community, corporate design, design, editorial, home, interior, magazine, photography, platform, responsive, user-generated
MAGGI
new visual identity

Development, production and creative direction of new visual identity for product imagery and editorial content, home cooking stories and website.
Labels: branding, ci, editorial, maggi, photography

